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What are some marketing methods for promoting my nonfiction book?


My book is nonfiction and is probably considered a how to book. I need to come up with promotion and marketing ideas…things I’ll do to get the book out there when it is published. I have come up with a few obvious ones: facebook, myspace, twitter, personal e-mails, word-of-mouth, and some local appearances. What else is there that is relatively inexpensive? Any suggestions are welcome. Thank you!
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