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How to write predictions in a business plan?

January 23rd, 2009

My potential business partner asks me to write a business plan. In the business plan, I am required to write how much money is required and what effect that each investment will bring about respectively. But I feel it is difficult to predict exactly what effect that each investment will bring about respectively, especially web site promotion. How can you predict it, especially you are facing a new field that almost no one has done it before?
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